\ Case Study

A boosting activity to stimulate drive to store

Un’attività di boosting per incentivare il drive to store

Other:

Coca Cola

Project:

Vinci con Gusto

Project Type:

Consumer Solution

Goals:

Database building, Up-selling, Engagement, Drive-to-store

Slide Image

Brief

Coca Cola has turned to Advice Group to manage an activity dedicated to its customers in the Old Wild West restaurant chain. For Coca Cola, the main objective is to pamper its consumers with boosting activities so as to prompt their return to Old Wild West to increase their chances of winning, thus ensuring drive to store.

23

registeredusers

QR codes, unique codes, keywords

Generate unique codes to connect the physical and digital worlds and to map users on non-integrable systems. An example? Codes in packs!

Coupons

Create personalised coupons by type of reward and manage physical or digital rewards or with a selection of sizes or categories.

Instant win

A simple and rapid solution for lead generation: reach as many people as possible with a prize draw that rewards the audience at random.

Final draw

Asynchronously reward users’ online or offline actions through a final draw between a defined number of eligible people.

Progressive profiling

Each user can enrich their profile through preferences, surveys and crowdsourcing.
Discover them all

\Case Study

Explore more projects

Our experience at the service of companies
Discover them all
article image

Bauli

Bauli Community
article image

Kraft Heinz - Plasmon

Digital collection to improve loyalty and sell-out
article image

Sammontana - Tre Marie

Accademia Tre Marie
article image

Barilla

The digital collection of Barilla customers
article image

Sammontana

Map stores establishing a value relationship with agents
article image

Lavazza

How to increase sell-in in the Eni Café&Shop stores

Case Studies

Careers
Contacts
Info
Advice Group SpA