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Federica
WILD COWGIRL
FOCUS ON A CLUSTER

The Wild Cowgirl frequents the Old Wild West restaurant sporadically and is tempted by the promo. She buys a combo menu with Coca-Cola and she receives a unique code to use on a dedicated platform. Through 1-to-1 communications, she is encouraged to go back to the store to get more chances of winning.

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34%
Activity Rate
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redemption full image
20%
Redemption
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23%
Utenti Registrati

A boosting activity to stimulate drive to store

project: Vinci con Gusto

project type: Consumer Solution

goals: Database building, Up-selling, Engagement, Drive-to-store

Brief

Coca Cola has turned to Advice Group to manage an activity dedicated to its customers in the Old Wild West restaurant chain. For Coca Cola, the main objective is to pamper its consumers with boosting activities so as to prompt their return to Old Wild West to increase their chances of winning, thus ensuring drive to store.

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A boosting activity to stimulate drive to store

Coca Cola has turned to Advice Group to manage an activity dedicated to its customers in the Old Wild West restaurant chain. For Coca Cola, the main objective is to pamper its consumers with boosting activities so a...

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An eat-and-go experience that stimulates repurchase

Advice Group was chosen again by Coca-Cola for a summer activity in collaboration with MyChef. The challenge was to promote the new menus created through this collaboration and to engage travellers during the summer...

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A consumer solution to improve sell-in and sell-out rates

Coca-Cola has contacted Advice with the aim of increasing the sell-in and sell-out rate of its products in the Ristop points of sale, which can be found along motorways and are owned by the Lagardère Group....

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