We have shown that we are able to react vigorously to the pandemic crisis thanks to net growth in the workforce, both following the acquisition of 20 new clients, and through M&A operations.
These include in particular Abbonamento Musei, Lega Pro, and Chiamarsi Bomber, an enterprise whose main need is to be able to recognise and enhance their community, We Taxi and Api Ip, marking a net increase in our presence in the mobility sectors, and Eolo, cementing our entry into the telco market. This confirms that behavioural loyalty dynamics are applicable to any segment of the business industry.
The structural picture was then brilliantly completed by the acquisition of Leevia, approximately 6 months after closing. In fact, this company is already fully integrated in commercial and technological terms, as demonstrated by the first projects developed together on the touchpoints of Leevia itself and on the group's loyalty platform.
The data produced by the latter looks quite promising considering the over 450 published campaigns, the 8 additional Loyalty Portals created, an increase of about 2 million participants in the activities managed by the brand, and finally the 26 thousand additional pieces of User Generated Content created compared to last year, such as photos, images, and videos.
With 6 international awards to our name and entry into the Borsa Italiana ELITE programme, we are positioned as one of the most innovative companies in the Loyalty sector in Italy and abroad.