After the first engagement, the user is involved in a digital collection process, during which she has to complete various missions to to win the final prize.
A digital collection to meet customers
project: Premi Pregiati
project type: Digital Collection
goals: DB Building and DB Enrichment, Loyalty, Engagement
Brief
“Premi Pregiati” aimed at getting to know the final consumer, creating a proprietary database and establishing a value relationship between customers and the Parmigiano Reggiano Consortium.
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