![advicecorporate-2-1](https://advicegroup.it/storage/images/a/d/v/advicecorporate-2-1-300x300.jpg)
The user has completed an above-average number of plays thanks to an immediate and mobile first reward mechanism.
![1-findomestic-banca-logo-1](https://advicegroup.it/storage/images/1/-/f/1-findomestic-banca-logo-1.png)
A loyalty programme to encourage the use of credit cards
project: Scarta e Vinci!
project type: Brand Activation
goals: Brand Awareness, Churn Prevention, Retention
Brief
Findomestic has chosen Advice to design a loyalty programme aimed at increasing brand awareness and encouraging the use of credit cards, offering consumers the opportunity to obtain a reward every time they make a transaction.