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Giulia
TEDxLOVER
FOCUS ON A CLUSTER

Using the TedxTorino app, the TedxLover is able to discover the world behind Tedx events through a gamification-based experience. They watch exclusive interviews, answer quizzes, and earn coins to spend in the dedicated shop to buy exclusive TEDxTorino items and priceless experiences.

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64%
Activity Rate
Title
+4.6%
Member Get Member

Behavior gamification applied to cultural philanthropy

project: TedxTorino App

project type: Behavioral Community

goals: E-learning, Edutainment, Gamification

Brief

TED is a non-profit organization that aims to spread valuable ideas around the world. The organizing team behind TEDxTorino has chosen Advice to go beyond physical events and get to know its audience by building an ongoing dialogue, based on a continuous sharing of content.

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The gamification strategy support the relationship with customers

Greeners by Sorgenia is a manifesto for environmental sustainability in Italy. It’s a gamification platform aimed at a fully digital customer base. Greeners is a real community accessible through multiple chan...

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Behavior gamification applied to cultural philanthropy

TED is a non-profit organization that aims to spread valuable ideas around the world. The organizing team behind TEDxTorino has chosen Advice to go beyond physical events and get to know its audience by building an...

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