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A behavioral loyalty program to build a relationship with customers

Un programma di behavioral loyalty per costruire una relazione con la clientela

Other:

Cantine Maschio

Project:

Uncork your prize

Project Type:

Digital Collection

Goals:

Customer Activation, Customer Engagement, Cross-selling

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Brief

Cantine Maschio, a leading winery in the production of Prosecco and sparkling wines, chose Advice Group as its technical and strategic partner to develop a digital collection project aiming at understanding its customers' buying habits, involving them in an activity oriented to improve retention rate and encourage cross-selling. 

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