\ Case Study

Chat Bot Messenger to improve loyalty

Chat Bot Messenger per migliorare la loyalty

Other:

Caffè Sello Rojo

Project:

Bogotanear

Project Type:

Bot Messenger

Goals:

Database building, Up e cross selling, Chat bot assistant

Slide Image

Brief

For Café Sello Rojo and the Nutresa Group, leader in the production of coffee in Colombia, Advice has set up the first Behavioral Marketing activity in the Country, for which a Bot Messenger has been implemented in order to make participation and the localization of the sales points in which to collect the prizes easier.

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