The Menu Lover is a Gen-X client who purchases the summer menus by Coca-Cola and MyChef during their summer holidays. He registers on the dedicated platform and he receives personalised marketing messages that encourage him to repurchase.
An eat-and-go experience that stimulates repurchase
project: My Smart Summer
project type: Consumer Solution
goals: Database Building, Up-selling
Brief
Advice Group was chosen again by Coca-Cola for a summer activity in collaboration with MyChef. The challenge was to promote the new menus created through this collaboration and to engage travellers during the summer, expanding the database.
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