This user has just joined the programme. To participate in the weekly instant wins and try to win an Amazon voucher, he has to make one transaction a week.
Engagement activity for a 100% mobile experience
project: Aria di premi
project type: Engagement
goals: Engagement, Up-selling, Ongoing relationship
Brief
Compass need was to promote the usage of their payment cards. Advice loyalty programme mets this need suggesting to users new payment occasions. Moreover, the click&win mechanic encouraged a 100% mobile experience.
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