The professional chatbotter is the user who has visited the most stands at the fair. He thus earned 500 points and won several SOFA rewards. To get a discount on his next ticket, he has to answer the surveys.
Engagement strategy with DraBot
project: Sofa DraBot
project type: Event Activation
goals: Engagement, Messenger Chat Bot, Database building
Brief
Advice has launched a pilot project in collaboration with the Corferias exhibition center, with the aim of involving pre-event and event participants through the use of a dedicated Messanger Bot, named DraBot, rewardingly guiding them in a digital treasure hunt among the stands, thus able to improve transit flows within the pavilions.
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