The user has played the codes on the products on the dedicated site, thanks to which he had the opportunity to participate in the final draw and to win the prize.
An activity that engages customers and retailers
project: Una primo para variar
project type: Digital Collection
goals: User Engagement, Up & cross-selling, Database Building
Brief
Costa, a food company, leader in massive consumption in Peru, has developed a digital collection with Advice, aimed at retailers and end consumers to increase the sell-out and to improve engagement, through simple rewarding mechanics.
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