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Case history profile background image blake-cheek-6v11nobzvuo-unsplash
Aurora
Buondì Lover
FOCUS ON A CLUSTER

The Buondì lover repeatedly participates in the brand's promotional activities. Thanks to a simple and immediate mobile-first experience, they share information relating to their consumption habits and react promptly to the stimuli offered.

PRIVACY MARKETING
ACCEPTED
62%
Privacy2
privacy 2 check icon
Number of bets
Giocate effettuate
2
User experience
COMPLETE ACTION
user experience icon
93%
93%
User experience

The cross-brand engagement strategy

project: The smart promo and behavioral data strategy

project type: Customer Activation

goals: Up&cross selling, Database building & enriching, Engagement

Brief

Bauli, an Italian company leader in the bakery food production, chose Advice in order to have a technological and strategic partner for the management of promotional and engagement activities of the brands belonging to the group.

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The loyalty building strategy

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The cashback strategy

Spuma di Sciampagna is a 100% Italian company operating in the household cleaning and personal hygiene sector. After the success achieved in 2020, the brand has confirmed Advice as their strategic partner for the se...

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The cross-brand engagement strategy

Bauli, an Italian company leader in the bakery food production, chose Advice in order to have a technological and strategic partner for the management of promotional and engagement activities of the brands belonging...

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A customer activation activity to encourage the drive to store

Tiger Zona IT 01 chose Advice with the mission to create a database of its consumers and establish a direct dialogue with them, encouraging the drive-to-store. The information mapped through the project allows the b...

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