![blake-cheek-6v11nobzvuo-unsplash](https://advicegroup.it/storage/images/b/l/a/blake-cheek-6v11nobzvuo-unsplash-300x300.jpg)
The Buondì lover repeatedly participates in the brand's promotional activities. Thanks to a simple and immediate mobile-first experience, they share information relating to their consumption habits and react promptly to the stimuli offered.
![logo_bauli](https://advicegroup.it/storage/images/l/o/g/logo_bauli.png)
The cross-brand engagement strategy
project: The smart promo and behavioral data strategy
project type: Customer Activation
goals: Up&cross selling, Database building & enriching, Engagement
Brief
Bauli, an Italian company leader in the bakery food production, chose Advice in order to have a technological and strategic partner for the management of promotional and engagement activities of the brands belonging to the group.