![hannah-busing-ff5k3-kypha-unsplash](https://advicegroup.it/storage/images/h/a/n/hannah-busing-ff5k3-kypha-unsplash-300x300.jpg)
The experienced traveler is the Italo traveler who appreciates the mobile-first experience offered by the brand. They respond to the surveys they are invited to take and actively participate in the instant-win draws.
![italo-1](https://advicegroup.it/storage/images/i/t/a/italo-1.png)
Wake up customer base!
project: Italo Estate Italiana
project type: Customer Base Activation
goals: Brand Awareness, Churn Prevention
Brief
Private Italian train company Italo - Nuovo Trasporto Viaggiatori (NTV) asked Advice to test the responsiveness of their customer base to boost summer ticket sales.