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Case history profile background image hannah-busing-ff5k3-kypha-unsplash
Lorenza
EXPERIENCED TRAVELER
FOCUS ON A CLUSTER

The experienced traveler is the Italo traveler who appreciates the mobile-first experience offered by the brand. They respond to the surveys they are invited to take and actively participate in the instant-win draws.

activity rate activity rate activity rate activity rate activity rate activity rate activity rate activity rate activity rate activity rate activity rate activity rate activity rate
26%
Activity Rate
User experience
COMPLETE ACTION
user experience icon
92%
92%
User experience
Number of bets
Promo code
1
.2

Wake up customer base!

project: Italo Estate Italiana

project type: Customer Base Activation

goals: Brand Awareness, Churn Prevention

Brief

Private Italian train company Italo - Nuovo Trasporto Viaggiatori (NTV) asked Advice to test the responsiveness of their customer base to boost summer ticket sales.

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