\ Case Study

The dealer activation strategy

La strategia di dealer activation

Other:

Sella Personal Credit

Project:

Onda vincente

Project Type:

Dealer activation

Goals:

Product Awareness, Frequency, Wake-up Inactive Retailers

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Brief

Sella Personal Credit has entrusted Advice to increase engagement among retailers that use Sella POS systems and improve activation rate among inactive retailers. The implemented strategy aims at promoting deferred payment plans on APPpago POS, thus increasing awareness and knowledge of the product.

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\Case Study

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