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Case history profile background image shipman-northcutt-sgzx15da8ye-unsplash
Paolo
AWAKENED DEALER
FOCUS ON A CLUSTER

Having been inactive for some time, the initiative has stirred the dealer to action again. The awakened dealer introduces their customers to the APPpago service at their point of sale and is rewarded for their involvement through valuable caring actions.

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25%
Retailers involved

The dealer activation strategy

project: Onda vincente

project type: Dealer activation

goals: Product Awareness, Frequency, Wake-up Inactive Retailers

Brief

Sella Personal Credit has entrusted Advice to increase engagement among retailers that use Sella POS systems and improve activation rate among inactive retailers. The implemented strategy aims at promoting deferred payment plans on APPpago POS, thus increasing awareness and knowledge of the product.

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