The Cantabria Labs retailer Difa Cooper competes with the other brand dealers in a ranking that rewards their ability to engage end customers and get them involved. The “expert pharmacist” cluster achieved above average sales performance.
A two-pronged engagement strategy to drive sales
project: Heliocare
project type: Customer engagement & Incentive retailer
goals: Engagement, Database Enrichment, Up-selling, Cross-selling
Brief
Healthcare company Cantabria Labs Difa Cooper has chosen Advice Group to develop a three-fold strategy aimed at increasing the brand awareness of suncare brand "Heliocare", building a solid database and boosting sales.
Related case histories
A two-pronged engagement strategy to drive sales
Healthcare company Cantabria Labs Difa Cooper has chosen Advice Group to develop a three-fold strategy aimed at increasing the brand awareness of suncare brand "Heliocare", building a solid database and boosting sal...
