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Case history profile background image cantabria-labs-difa-cooper
Roberta
EXPERIENCED PHARMACIST
FOCUS ON A CLUSTER

The Cantabria Labs retailer Difa Cooper competes with the other brand dealers in a ranking that rewards their ability to engage end customers and get them involved. The “expert pharmacist” cluster achieved above average sales performance.

activity rate activity rate activity rate activity rate activity rate activity rate activity rate activity rate activity rate activity rate activity rate activity rate activity rate
20%
Activity Rate
PRIVACY MARKETING
ACCEPTED
67%
Privacy2
privacy 2 check icon
registered users image
56%
Acquired users

A two-pronged engagement strategy to drive sales

project: Heliocare

project type: Customer engagement & Incentive retailer

goals: Engagement, Database Enrichment, Up-selling, Cross-selling

Brief

Healthcare company Cantabria Labs Difa Cooper has chosen Advice Group to develop a three-fold strategy aimed at increasing the brand awareness of suncare brand "Heliocare", building a solid database and boosting sales.

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A two-pronged engagement strategy to drive sales

Healthcare company Cantabria Labs Difa Cooper has chosen Advice Group to develop a three-fold strategy aimed at increasing the brand awareness of suncare brand "Heliocare", building a solid database and boosting sal...

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