Visitor can take part in a contest by completing her profile on the app and she has a chance to win a trip, only if she answers the post-visit survey for each pavilion.
Loyalty programme to increase incoming tourism
project: Scopri l’Azerbaijan e vinci i suoi tesori
project type: Digital Event Activation
goals: Mobile Proximity Relationship, Drive to Pavilion, DB Building and Enrichment
Brief
Advice has collaborated with Simmetrico for the digitization of the Azerbaijan Pavilion. A real time loyalty and mobile gamification integrated programme, based on the involvement of visitors in the three phases of the event cycle: pre-event engagement, event foot traffic and post-event relations. The goal is to increase the customer base and the tourism.
Related case histories
Loyalty programme to increase incoming tourism
Advice has collaborated with Simmetrico for the digitization of the Azerbaijan Pavilion. A real time loyalty and mobile gamification integrated programme, based on the involvement of visitors in the three phases of...
