Visitor can take part in a contest by completing her profile on the app and she has a chance to win a trip, only if she answers the post-visit survey for each pavilion.
Loyalty programme to increase incoming tourism
project: Scopri l’Azerbaijan e vinci i suoi tesori
project type: Digital Event Activation
goals: Mobile Proximity Relationship, Drive to Pavilion, DB Building and Enrichment
Brief
Advice has collaborated with Simmetrico for the digitization of the Azerbaijan Pavilion. A real time loyalty and mobile gamification integrated programme, based on the involvement of visitors in the three phases of the event cycle: pre-event engagement, event foot traffic and post-event relations. The goal is to increase the customer base and the tourism.