\ Case Study

Loyalty programme to increase incoming tourism

Un programma di loyalty per incentivare l’incoming turistico

Other:

Azerbaijan Pavilion

Project:

Scopri l’Azerbaijan e vinci i suoi tesori

Project Type:

Digital Event Activation

Goals:

Mobile Proximity Relationship, Drive to Pavilion, DB Building and Enrichment

Slide Image

Brief

Advice has collaborated with Simmetrico for the digitization of the Azerbaijan Pavilion. A real time loyalty and mobile gamification integrated programme, based on the involvement of visitors in the three phases of the event cycle: pre-event engagement, event foot traffic and post-event relations. The goal is to increase the customer base and the tourism.

122000

registeredusers

Member get member

Expand your customer base with invitation codes and collect the input of those invited in full confidentiality to test their likelihood of referral.

Instant win

A simple and rapid solution for lead generation: reach as many people as possible with a prize draw that rewards the audience at random.

Levels/statuses

Levels or statuses are goals that users can achieve through their involvement in the loyalty program.

Missions

Unlike badges, missions are time limited. Users can be challenged to perform one or more actions within a short period of time.

Final draw

Asynchronously reward users’ online or offline actions through a final draw between a defined number of eligible people.

Surveys

A simple tool to collect information and feedback in a structured way that can be integrated with existing systems.
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