The Traveller is a young consumer who, during her frequent business trips, stops for a rest at a Ristop point of sale and takes part in the competition by entering the code through their mobile phone.
A consumer solution to improve sell-in and sell-out rates
project: Il bello di vincere
project type: Consumer solution
goals: Database Building, Up-selling, Engagement
Coca-Cola has contacted Advice with the aim of increasing the sell-in and sell-out rate of its products in the Ristop points of sale, which can be found along motorways and are owned by the Lagardère Group.