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Case history profile background image advicecorporate-34-1
Katia
Traveler
FOCUS ON A CLUSTER

The Traveller is a young consumer who, during her frequent business trips, stops for a rest at a Ristop point of sale and takes part in the competition by entering the code through their mobile phone.

 

activity rate activity rate activity rate activity rate activity rate activity rate activity rate activity rate activity rate activity rate activity rate activity rate
19%
Activity Rate
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redemption full image
90%
Response rate
100%
upcross flag
Up selling/cross-selling

A consumer solution to improve sell-in and sell-out rates

project: Il bello di vincere

project type: Consumer solution

goals: Database Building, Up-selling, Engagement

Brief

Coca-Cola has contacted Advice with the aim of increasing the sell-in and sell-out rate of its products in the Ristop points of sale, which can be found along motorways and are owned by the Lagardère Group.

 

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