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Case history profile background image viso-roma
Marco
Best Fan
FOCUS ON A CLUSTER

The best fan actively interacts with the club via the various club touch points. Their Fan Performance Index, which indicates their potential monetary value, is very high and is expected to increase over time.

PRIVACY MARKETING
ACCEPTED
66%
Privacy2
privacy 2 check icon
activity rate activity rate activity rate activity rate activity rate activity rate activity rate activity rate activity rate activity rate activity rate activity rate activity rate activity rate activity rate activity rate activity rate activity rate
79%
Activity Rate

Loyalty in the sport industry

project: Roma Unico Grande Amore

project type: Fan Engagement

goals: Omnichannel Fan engagement, Database building and Enrichment, 1to1 Relationship

Brief

Advice and AS Roma come together for a disruptive project in the world of sports, based on cross-channel engagement, user actions mapping in real time and personalised 1to1 dialogue. The strategy includes a series of rewarding contests that engage fans during the Series A championship and Champions League, but also during the off season.

 

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Loyalty in the sport industry

Advice and AS Roma come together for a disruptive project in the world of sports, based on cross-channel engagement, user actions mapping in real time and personalised 1to1 dialogue. The strategy includes a series o...

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