The best fan actively interacts with the club via the various club touch points. Their Fan Performance Index, which indicates their potential monetary value, is very high and is expected to increase over time.
Loyalty in the sport industry
project: Roma Unico Grande Amore
project type: Fan Engagement
goals: Omnichannel Fan engagement, Database building and Enrichment, 1to1 Relationship
Brief
Advice and AS Roma come together for a disruptive project in the world of sports, based on cross-channel engagement, user actions mapping in real time and personalised 1to1 dialogue. The strategy includes a series of rewarding contests that engage fans during the Series A championship and Champions League, but also during the off season.
Related case histories
Loyalty in the sport industry
Advice and AS Roma come together for a disruptive project in the world of sports, based on cross-channel engagement, user actions mapping in real time and personalised 1to1 dialogue. The strategy includes a series o...
