From Local Territory to Digital: The Future of Fan Engagement in Serie C

In early December, our Client Director, Lorenzo Usai, represented Advice Group at Christmas C, the Christmas gala organized by Serie C. The event brought together partners and stakeholders for an evening that went beyond celebrating the year's results, serving as an important opportunity to discuss the future of the third professional division of Italian men's soccer.

During the event, a shared vision emerged: tomorrow's game will be played on the ability to keep the dialogue with fans alive even when the spotlight is off, extending the football experience beyond the 90 minutes of match play.

Fan Engagement in a Digital Ecosystem for Sports Passion

As a partner of Serie C, Advice Group is supporting the digital transition by building an ongoing fan engagement ecosystem, where passion translates into insight and a direct relationship, transforming "Sunday-only" passion into daily interaction.

Data at the Service of Passion

Modern fans no longer look for passive viewing of the event alone; they seek belonging. The ongoing fan engagement activities enabled through our technology make it possible to:

1. Build a digital community, keeping fans engaged 365 days a year through digital touchpoints
2. Transform data into insights, thanks to the collection of qualitative feedback and behavioral data—valuable resources for shaping future marketing strategies

Christmas C was the ideal moment to celebrate the milestones achieved. We thank Serie C for their hospitality: we are ready to take on the challenges of 2026 by bringing technological innovation to the beating heart of Italian football!