Elisa
ASPIRING CHAMPION
FOCUS ON A CLUSTER
This user has participated in 3 prize draws, winning a voucher to buy sportswear. To become a champion, she needs to get her network more involved through the member-get-member feature.
30%
Engaged users
PRIVACY MARKETING
ACCEPTED
70%
Privacy2
50%
Utenti Registrati
One purchase, an opportunity to win
project: Friliver Time
project type: Behavioral Contest
goals: Engagement, Loyalty
Brief
Dompé is launching a contest dedicated to sports-minded people, with the aim of engaging and loyalizing its customers, prompting them to carry out up-selling and cross-selling actions. A draw mechanism together with 5 golden tickets in pack enable consumers to win coupons and equipment for their sports experience.
