![advicecorporate-18-1](https://advicegroup.it/storage/images/a/d/v/advicecorporate-18-1-300x300.jpg)
The new customer has placed her first order and completed her first mission. To become the Best User, she has to complete all the missions and answer the surveys.
![just-eat-logo-1](https://advicegroup.it/storage/images/j/u/s/just-eat-logo-1.png)
A Ghost Loyalty program to improve retention
project: Ordina e vinci con Just Eat
project type: Customer Base Activation
goals: Up-selling, Ghost Loyalty, Caring and Instant Win
Brief
“Ordina e vinci” is a Ghost Loyalty program which provides different prompts able to increase customer retention and orders during the campaign period, through targeted communications towards specific user clusters.