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Case history profile background image advicecorporate-18-1
Sonia
JUST EAT NEW USER
FOCUS ON A CLUSTER

The new customer has placed her first order and completed her first mission. To become the Best User, she has to complete all the missions and answer the surveys.

3.2%
upcross flag
Up selling/cross-selling
redemption empty image
redemption full image
25%
Redemption
Number of bets
Number of orders
24

A Ghost Loyalty program to improve retention

project: Ordina e vinci con Just Eat

project type: Customer Base Activation

goals: Up-selling, Ghost Loyalty, Caring and Instant Win

Brief

“Ordina e vinci” is a Ghost Loyalty program which provides different prompts able to increase customer retention and orders during the campaign period, through targeted communications towards specific user clusters.

 

 

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