The Top Barman has earned lots of points that let him to take part in instant wins, with the chance of winning a cinema voucher. Moreover, he wins custom prizes with 1-to-1 missions.
Trade solution to improve Up & cross selling
project: Vinci con Birra Peroni
project type: Trade solution
goals: Trade Incentive, Up & cross-selling, Database Building
Brief
“Vinci con Birra Peroni” is a loyalty program aimed on the one hand at boosting brand awareness and on the other at the ongoing analysis of shopkeeper behaviour, to be able to send him/her 1to1 communications in support of subsequent purchase actions.
Related case histories
Trade solution to improve Up & cross selling
“Vinci con Birra Peroni” is a loyalty program aimed on the one hand at boosting brand awareness and on the other at the ongoing analysis of shopkeeper behaviour, to be able to send him/her 1to1 communica...
