The acquired customer comes into contact with the brand for the first time following the activity. The initiative encourages her to get involved with the entire range of Spuma di Sciampagna products and she is rewarded with a concrete advantage: a refund of the amount spent.
The cashback strategy
project: Spesa&Ripresa 2020 - Profumo di Risparmio 2021
project type: Customer Activation
goals: Brand Awareness, Engagement, Up&Cross-selling
Brief
Spuma di Sciampagna is a 100% Italian company operating in the household cleaning and personal hygiene sector. After the success achieved in 2020, the brand has confirmed Advice as their strategic partner for the second cashback campaign. The project aims to generate greater brand awareness, getting current and potential customers involved in an initiative to support sell-out campaigns.
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