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Case history profile background image viso-italo
Bianca
ACQUIRED CUSTOMER
FOCUS ON A CLUSTER

The acquired customer comes into contact with the brand for the first time following the activity. The initiative encourages her to get involved with the entire range of Spuma di Sciampagna products and she is rewarded with a concrete advantage: a refund of the amount spent.

PRIVACY MARKETING
ACCEPTED
63%
Privacy2
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User experience
COMPLETE ACTION
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92%
92%
User experience
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91%
Utenti Registrati

The cashback strategy

project: Spesa&Ripresa 2020 - Profumo di Risparmio 2021

project type: Customer Activation

goals: Brand Awareness, Engagement, Up&Cross-selling

Brief

Spuma di Sciampagna is a 100% Italian company operating in the household cleaning and personal hygiene sector. After the success achieved in 2020, the brand has confirmed Advice as their strategic partner for the second cashback campaign. The project aims to generate greater brand awareness, getting current and potential customers involved in an initiative to support sell-out campaigns.

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