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Involving large-scale retail to improve sell-out
project: Vinci le sneakers Beck's
project type: Customer solutions
goals: Consumer Promotion, Instant Win, Chains Involvement
Brief
Beck’s works alongside Advice Group to manage a promotional activity throughout the large-scale retail with the sell-out goal, to foster the repeat purchase by increasing the product turnover on the shelf and to create a consumer database where the CRM strategies can be broadened.