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Case history profile background image hiva-sharifi-yuk4px6sjdc-unsplash-1
Laura
Mission achiever
FOCUS ON A CLUSTER

Thanks to the MyGroupama app, the user is rewarded just for being a customer. The mission achiever is the cluster with the highest average number of completed missions.

 

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62%
Activity Rate
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redemption full image
86%
Redemption
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42%
Utenti Registrati

The importance of the brand-customer relationship

project: Vivi Groupama

project type: Brand Activation and Trade Incentive

goals: Customer-Base Activation, Database Enrichment, Cross-selling

Brief

The brand's goal is to create a single place where Groupama customers can find service information regarding active policies and the advantages of the loyalty programme, with the aim of also rewarding policyholders for their ability to relate to the brand, offering agents a tool to engage policyholders and promote renewals and purchases of other products / services.

 

 

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