Thanks to the MyGroupama app, the user is rewarded just for being a customer. The mission achiever is the cluster with the highest average number of completed missions.
The importance of the brand-customer relationship
project: Vivi Groupama
project type: Brand Activation and Trade Incentive
goals: Customer-Base Activation, Database Enrichment, Cross-selling
Brief
The brand's goal is to create a single place where Groupama customers can find service information regarding active policies and the advantages of the loyalty programme, with the aim of also rewarding policyholders for their ability to relate to the brand, offering agents a tool to engage policyholders and promote renewals and purchases of other products / services.
Related case histories
The importance of the brand-customer relationship
The brand's goal is to create a single place where Groupama customers can find service information regarding active policies and the advantages of the loyalty programme, with the aim of also rewarding policyholders...
