Sport has always had a very strong educational value: it is not just a leisure activity but an integral part of an evolved society. Young people, however, seem to be as close to technology as they are distant from sport. Sporters was created to engage and motivate young people to take an interest in sport through out-of-the-ordinary stories. It is also a tool that allows the athletes involved to increase their visibility, going beyond just the sporting moment.

Sporters is a free application accessible to all, where great athletes teach the new generations the importance of sacrifice, commitment and resilience. A tool of education, sharing and inspiration, with masterclasses and editorial content from athletes of all disciplines who talk about their lessons and challenges in everyday life. 

Within the platform, gamification is the real connecting thread between all the activities and courses. It gives increasing value to users based on the number and quality of interactions, challenges and contests they have taken part in. For each action that the user performs in the app, they receive coins to obtain benefits and discounts. Sporters does not talk about athletes, but it talks about sport through their voice.