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Case history profile background image viso-edison
Monica
MODEL CITIZEN OF EDISONVILLE
FOCUS ON A CLUSTER

The model citizen is the Edison customer with high aging, but to maintain their status, they must frequently enter EdisonVille, completing missions and responding to surveys. By improving social sharing, they will get the opportunity to become an honorary citizen and earn better rewards.

activity rate activity rate activity rate activity rate activity rate activity rate activity rate activity rate activity rate activity rate activity rate activity rate activity rate activity rate
31%
Activity Rate
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redemption full image
35%
Redemption
PRIVACY MARKETING
ACCEPTED
72%
Privacy2
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The behavioral community of Edison's customers

project: EdisonVille

project type: Behavioral Community

goals: Brand Awareness, Churn Prevention

Brief

Edison's starting point is to create a virtual place where customers can be involved in a 360° dialogue with whom they can establish a continuous and valuable dialogue. The goals are to improve brand awareness and reduce the churn rate.

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