The model citizen is the Edison customer with high aging, but to maintain their status, they must frequently enter EdisonVille, completing missions and responding to surveys. By improving social sharing, they will get the opportunity to become an honorary citizen and earn better rewards.
The behavioral community of Edison's customers
project: EdisonVille
project type: Behavioral Community
goals: Brand Awareness, Churn Prevention
Brief
Edison's starting point is to create a virtual place where customers can be involved in a 360° dialogue with whom they can establish a continuous and valuable dialogue. The goals are to improve brand awareness and reduce the churn rate.
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