At the top of Europe: Advice multi-award winner at the European Loyalty Awards in London!

Italian innovation in the loyalty and engagement industry conquers Europe. At the European Loyalty Awards in London, the sector's most prestigious competition, Advice Group secured three awards recognizing its innovative behavioral strategies.

Competing against a shortlist of over 200 projects from 50 countries, Advice's entries stood out for their ability to redefine the relationship between brands and customers:

• Be Together,the behavioral loyalty program created alongside Accenture for Plenitude On The Road and dedicated to electric mobility, won the Best Loyalty Program Utilities category and received the special jury award for Loyalty Program of The Year, the evening's most coveted accolade.
• A2A Energia's Ghost & Non-Ghost Loyalty program was recognized as Best Use of Customer Analytics, Data, AI, celebrating its ability to leverage predictive models and data to enhance the customer experience.

"These awards confirm that customer loyalty is a vital engine for long-term business growth," commented Fulvio Furbatto, CEO & Founder of Advice Group. "Today, technology and artificial intelligence enable us to build groundbreaking retention strategies, often driven not just by how much customers spend, but by how effectively we educate, optimize, and communicate brand values, delivering significant and measurable impact."

Judges' Comments

The motivation behind the win filled us with pride, as judges recognized the strategic value of our approach.

On the Be Together project (Plenitude On The Road):

Be Together deserves the European Loyalty Program of the Year recognition for its extraordinary combination of innovation, strategic alignment, and measurable impact. [...] It rewards environmentally positive behaviors, educating and engaging customers through a phygital ecosystem powered by gamification. [...] Be Together is not just a loyalty program, but a blueprint for the future of integrated, purpose-driven loyalty, capable of delivering a positive impact for customers, the business, and society.

On the Ghost & Non-Ghost Loyalty strategy (A2A Energia):

A2A Energia's dual loyalty strategy - combining a ghost approach with a visible one through A2A Smile - is highly original, masterfully executed, and backed by a sophisticated data and AI platform. The project demonstrates the potential of loyalty in utility sectors, where traditional rewards do not apply.

Our Vision for the Future

Winning these accolades on such a competitive stage requires the highest standards of innovation and a proven capability to deliver concrete results. This success reinforces our core vision: making loyalty a brand attitude toward consumers, built on a continuous exchange of value and mutual trust.

We will keep innovating to transform every interaction into an ongoing, engaging relationship. A special thank you goes to our entire team and the partners who made this extraordinary achievement possible.