QR codes, unique codes, keywords
Generate unique codes to connect the physical and digital worlds and to map users on non-integrable systems. An example? Codes in packs!
Brief
“Premiati con Lavazza” focuses on Eni Cafe & Shop cafés and is based on a strategy which rewards only those participants who achieve personalized turnover goals. Lavazza has chosen Advice to develop a project which increases the sell-in. In support of this program, two competitions for Eni Cafè & Shop end consumers have been launched with the aim of prompting the sell-out of the products promoted through the Instant Win mechanism and final lottery.
