The SN4I Bomber is a passionate user who puts themselves to the test and always stays up to date on the sports they love the most. They answer quizzes, take part in the challenges offered by the app, and challenge other users. For every action they take, they earn coins to spend in the app to get instant-win prizes.
Recursive engagement in gambling
project: Sna4ifun
project type: Engagement Program
goals: Engagement, Brand Awareness, User Challenge
Brief
Snaitech S.p.A is one of the leading licensees for the management of authorized games in Italy. After the implementation of the Decreto Dignità (“Dignity Decree”), Snaitech asked Advice to develop a program that moves away from the world of betting and aims at raising brand awareness and increasing engagement among users.
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