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Play and win Serie C NOW prizes

An engagement strategy for Serie C supporters

Other:

Serie C Now

Project:

Play and win Serie C NOW prizes

Project Type:

Fan Engagement

Goals:

Database building, User engagement
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Brief

Serie C NOW sought to boost fan engagement across Serie C teams during the return leg of the 2023/2024 football season. To achieve this, it implemented a continuous engagement strategy powered by interactive digital tools.

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Challenge

The primary challenge was sustaining high attention levels and fan participation at different key moments throughout the season, strengthening the connection with the audience while capturing valuable behavioral and preference data. This required building a two-way communication channel combining entertainment with data collection to inform future marketing decisions.


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Solution

Serie C NOW launched the “Play and win Serie C NOW prizes” initiative, introducing a suite of digital contests, including quizzes and surveys. These tools entertained fans while collecting feedback and strategic data to guide R&D efforts. The multi-wave engagement strategy sustained fan interest throughout the season. 

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I risultati

\ WEKIT

I microservizi utilizzati
Photo contests
Create a successful photo contest, collect the photos on your prize competition page, and unleash the creativity of participants.
Instant Polls
Discover user tastes and preferences, collect data to personalise the experience and give users the chance to participate in an Instant Win.
Trivia quizzes
Engage users with a quiz that tests their knowledge. After answering the questions, users will find out if they have earned the chance to participate in a final draw.
Surveys
A simple tool to collect information and feedback in a structured way that can be integrated with existing systems.
Discover them all

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