\ Meet Advice

From engagement to loyalty...and back!

An inclusive, sustainable and democratic way to connect with customers
Discover our solutions
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Our end-to-end approach

We support medium and large companies in the process of fostering the engagement, knowledge and loyalty of their users. We design personalised journeys at every stage of the relationship between brand and customer, offering a complete and tailor-made experience that accompanies users throughout their journey. From activation, conversion and loyalty to the generation of mutual trust, our approach ensures an experience that is consistent and in line with the specific needs of the target.
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Activation & Engagement


READY TO USE
We activate users with a range of over 20 ready-to-use tools designed to ensure optimised time to market. Our solutions support brand awareness, lead generation and lead nurturing activities, ensuring concrete results and effective engagement.

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Conversion & Nurturing

QUALIFIED LEAD GENERATION
We identify specific targets on third-party platforms through targeted campaigns, focused on generating qualified leads. We take a performance-based approach, continually testing and optimizing each strategy to maximise conversion. Our nurturing process includes data enrichment activities to increase the value of the leads generated.
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Loyalty & Community

DATA-DRIVEN STRATEGY 
We guide users towards proprietary digital brand environments, designed to foster and consolidate one-to-one communication. Through personalised and predictive journeys based on specific behaviour, we create experiences that promote loyalty and foster the creation of an active community of people sharing the same brand values.
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Trust

FROM LOYALTY TO TRUST 
We analyse user behaviour from the activation phase up to loyalty, dialoguing with the entire customer base to generate a significant impact on the business. This approach allows the transformation of loyalty into a more evolved concept of trust, creating deep and lasting relationships with customers.


READY TO USE
We activate users with a range of over 20 ready-to-use tools designed to ensure optimised time to market. Our solutions support brand awareness, lead generation and lead nurturing activities, ensuring concrete results and effective engagement.

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Article

The Advice Group is the Italian martech company that was on top of the world at the Dubai International Loyalty Awards

The innovative behavioural loyalty schemes for Iren luce gas e servizi and Flying Tiger Copenhagen won multiple awards.
Find out
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Article

Together with IP Gruppo Api, we are revolutionising the concept of loyalty in the petrol segment

The ipiù project is making loyalty democratic and inclusive to give value back to people, regardless of their fuel consumption.
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What you are is worth more than what you have
We thoroughly understand user behaviour, valuing interests, intentions, responsiveness to stimuli and autonomous content exploration. These elements allow us to build highly engaged and responsive communities, going beyond simple demographics to create authentic and valuable connections.
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The unexpressed potential of your customers
We combine transactional metrics with behavioural data to build a complete and detailed user profile, offering a 360° view of the relationship with the brand. This approach makes it possible to identify and exploit the unexpressed potential of customers, optimising the effectiveness of marketing strategies.

Customer Value Index (CVI): dynamic assessment of the value of each user

The Customer Value Index (CVI) is a dynamic value attributed to each individual user by a proprietary algorithm that is calculated by combining transactional metrics with behavioural information. This performance indicator makes it possible to monitor not only "what users do" but also "how they do it" over time, offering a complete and continuous view of their behaviour.

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Certifications

We guarantee maximum security and protection of the data collected, withan infrastructure that adheres to the highest security standards and fullycomplies with European regulations.

Who believes in our vision of loyalty

iren
flying
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Edison-2
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Bauli
Hera
IP
Serie-C
Sporters
altroconsumo
buddybank
del_monte
italo
Max-Mara
panini
samsung
santander
sky
UNES
wwf
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We'd love to keep in touch

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